Tonies And Calm Announce New Partnership To Support Children’s Mental Health

Tonies and Calm have announced this week that they have teamed up to launch a new special edition ‘Creative-Tonie’ that will help children with mindfulness activities, relaxation, breathwork meditations, and bedtime stories.

Who is Tonies?

Launched in 2016, Tonies is the world’s largest interactive audio platform and creator of a multi-billion Euro category in kids’ entertainment and beyond. The Tonies products include the Toniebox, an audio player that is digitally connected to over 600 Tonies characters that generate the audio stories.

The platform will have Tonies branded characters and many licensed characters, including Disney Frozen, Toy Story, Peppa Pig, and Julia Donaldson’s Gruffalo, to name a few.

The Tonies experience is a safe screen-free audio experience that allows young children to play independently and listen to stories generated by their favorite Tonies characters.

Tonies has rapidly expanded in recent times. Its markets include Europe and the United States, and in 2022 it opened up an online store across Europe, It has also launched its products in the Asia-Pacific region. To date. over 4.1 million Tonieboxes and 51 million Tonies have been sold.

Who is Calm?

Calm is the leading mental health and wellness app available in 190 countries in seven languages and has hundreds of hours of content to help you manage stress with sleep, meditation, music, masterclasses, movement, and relaxation support.

Calm was founded in 2021 by Alex Tew & Michael Acton Smith. Its app has an impressive array of awards and over 1.5 million 5-star reviews and, according to the Los Angeles Times newspaper, is expected to be worth $100 billion in 2023.

The partnership and the new special edition Calm Creative-Tonie

This collaboration brings together the fastest-growing preschool toy brand (according to NPD POS Retail Tracking Data data, 12ME June 2022 versus 21) and the number one mental health and wellness app. It will deliver mindful meditations and more with its new and special edition Calm Creative-Tonie.

Liz Peters, Tonies head of Portfolio UK, said,

‘‘Tonies is proud to join forces with Calm to bring a range of enchanting and effective mindfulness content to the Toniebox.  Our special edition Creative-Tonie will provide a moment or two of much-needed Calm for children and their parents this Christmas – the most wonderful but often overwhelming time of the year.”


According to ToyWorld, the Creative-Tonie comes pre-loaded with content and will include Calm’s Blowing Candles Meditation,  the popular Body Scan meditation, and also bedtime stories, including adventures from the tropical rainforests of a sleepy sloth.

Coming this Christmas

This exciting collaboration will be launched in time for Christmas and will help young children learn mindful skills while playing, understand their emotions, and introduce relaxation into their playtime and bedtime routines.

My Mind News is hugely excited to learn of this collaboration.  It is a much need tool to introduce these essential skills to preschool children.

We would love to hear from our readers about the mindful tools you recommend for young children and if you have used Tonies or purchased the new Calm Creative Tonie.


Are you already a Calm or Tonies user? How do you think this new, innovative collaboration will be of assistance to children’s mental health? Let us know in the comments. 

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